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Search and sharing

Search engines and social platforms read the same page you publish. A few settings make a large difference in how the page appears.

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This is not about tricking search engines. It is about giving them clear titles, useful descriptions, and pages that are easy to read.

Page titles

Every page should have a unique title. The title appears in the browser tab and as the main line in search results.

Keep it specific and under about 60 characters when you can. "Ceramics classes in Lisbon | Clay Studio" is clearer than "Home".

The project title template can add the site name after the page title. Set it in Project settings.

Descriptions

The page description is the short summary under the title in search results. Write one or two sentences that explain what the page offers.

Around 155 characters is a good target. A page without a description may get a snippet chosen by the search engine, which is less predictable.

Headings

Use one H1 per page, then H2 for major sections and H3 for subsections. The heading structure helps search engines and screen readers understand the page.

Do not choose a heading level only for its size. Choose the level that matches the structure.

Images and alt text

Give content images useful alt text. It helps screen readers and gives search engines context.

Decorative images can have empty alt text. Do not repeat the same keyword in every image.

Read Images and media for the details.

Link to other pages on your site with descriptive text. "Read the pricing" is better than "click here".

Internal links help visitors and search engines find their way around. A page with no links to it is easy to miss.

Social sharing

The social image and description control how a page looks when someone shares it in a chat app or on social media.

Set a project default in Project settings, and override it per page in Page settings when a page deserves its own image.

Use a wide image, around 1200 by 630 pixels, with the important part in the center.

Search engine access

Project settings control how search engines treat the site:

  • Allow indexing invites them to list the site.

  • Discourage indexing asks them not to.

  • Custom robots.txt lets you provide your own rules.

Discouraging indexing is a request. A page can still appear if other sites link to it.

Use noindex for a staging site, not for the site you want people to find.

Multilingual pages

Each language can have its own title, description, and social image. Set them in page settings with the language selector.

This lets a translated page appear with a translated title in search results.

Read Translations for the content side.

Check a page with Remy

Ask Remy to analyze a page or the whole project. It can report missing or duplicate titles and descriptions, heading order, image alt coverage, and other basics.

Use the report as a checklist, not as a score to chase. A clear page for visitors usually ranks better than a page written only for a tool.

A simple starting recipe

  1. Give every page a unique title.

  2. Write a one or two sentence description.

  3. Use one H1 and a clear heading order.

  4. Add alt text to content images.

  5. Add a project social image.

  6. Link pages to each other with descriptive text.

  7. Ask Remy to check the project.

  8. Publish and request indexing from the search engine if you use one.

Search results change over time. A new page can take days or weeks to appear.

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